I’m not the smartest guy in the world (just ask my wife) and I never claimed to be. Regardless of my lack of intelligence, I’m lucky to have a fair amount of common sense to compensate for my blue collar IQ. In an attempt to compensate for my lack of genius, I try to apply common sense to most everything I do, and it usually works. In fact, it works really well. Amazingly, most of the time, it’s even in tune with what the industry’s leading experts are spewing in the various trade magazines and blogs. What’s even more amazing is that my common sense comes with a fairly accurate BS detector.
Lately, I’ve been concerned because my BS detector has been pegging the scale when I point it at some of the published HVAC business experts. To find out why these “experts” opinions differ so much from what I see as common sense, I randomly picked a few of them and looked at their backgrounds.
Here are my findings:
One has been involved in the industry as a writer for five years. That’s it. That is his total industry experience. Another popular writer is a motivational speaker. Yet another worked for an insurance company. One actually has a degree…in marketing. And last, but not least, one is an ex-sports figure. Not a technician to be found in the bunch. Not a business degree in the lot. Not even a failed, ex-business owner, in the group.
It turns that out few, if any, have any actual industry experience. In fact, most have none. Would you hire any of them to run your business? Probably not. Nevertheless, some of you are letting these same folks guide your business decisions. It’s like taking swimming lessons from someone who never swam.
But hey, they saw Michael Phelps on television once. That’s good enough, right?
Am I saying their advice is always wrong? No. What I am saying is; get a second (or third) opinion before taking business advice from a linebacker…