Category: Marketing

Call me a HVAC“Contractor” one-more-time…I dare you. Part-1

We employ Technicians who maintain, diagnose and repair complicated machinery…don’t represent yourself as, or compete with something you’re not.

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Excellent Customer Service; How to Walk the Talk

Here’s an idea, lets look at what customers think Excellent Customer Service is…..I know, I know, crazy talk….what was I thinking.

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Guess what we do…no, really. Guess.

I recently asked a contractor for their business’s service line card. Their response was “line what?” Not a good response…not good at all.

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Effective advertising or Feeding your Ego?

There are fourteen ways to either drive customers to your door or flush your money down the toilet; the choice is yours. Before you spend one thin dime on advertising, ask yourself- “Will this bring in business, or is it

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