What image come to mind when most people hear the word the word “contractor?”
- $200 hammers for the government?
- A mustache-festooned sleazebag in a pickup truck, gouging you on “extras” for your kitchen remodel?
For many, a “contractor” is a business predator.
Setting all sleazebaggery aside, most kinds of contractors are in a transactional business. The contractor installs a floor, but do they come back to maintain it? Contractors, install, they build. But when they’re done, they turn the ongoing maintenance over to someone else.
Does this sound anything like an HVAC contractor to you?
HVAC Contractors; a Different Breed?
Let’s see what the dictionary says about contractors;
“A person hired to perform work / provide goods at a certain price and/or time”
Nope. Sorry. I’m not feeling it. Not at all. Not for what we do.
- Repair complicated machinery
What an HVAC business offers is not transactional. You go far beyond “…provide goods at a certain price/or time.” Your HVAC business is comprehensive.
Saying that you are anHVAC contractor would be selling yourself short. You compete on knowledge and value. Knowledge and value that can last for years after the initial installation. Long after that “contractor” who ripped you off on your kitchen model is out of business.
What we need is a word to replace contractor. Let’s try “Service Provider” on for size.
HVAC Service Provider
The dictionary says Service Providers are:
…providing a specialized service, including but not limited to lawyers, accountants, and consultants.
(Note the keywords “Specialized Service”)
Now that’s more like it!
Heck, lawyers can be sleazebags, but clean-shaven sleaze bags in German luxury cars. Doesn’t associating yourself with a higher class of sleazebags justify an instant rate increase!
If you’re a service company don’t think, act, or present your business like a contractor. Your mindset dictates your actions. Your actions determine the outcome of your efforts. Play to your strengths and don’t sell yourself short.
Are we saying being a contractor is bad?
What we’re saying is; don’t represent yourself as, or compete with something you’re not.