An article on Construction Dive (if you’re not following them, you should) by Emily Peiffer found that 69% of general contractors are having a tough time filling craft positions. While the article is based on the construction industry its close relative, the service industry, is having the same issue.
What’s a craft position? Craft positions are what some called “Skilled Labor” in the early 2000s, “The Trades” in the nineties and “Blue Collar” in the eighties. Before that? People just called them jobs.
Whatever you call them, in the broad spectrum they include the likes of carpenters, electricians, pipefitters, welders and HVAC technicians just to name a few.
Why the shortage? You know the answer as well as we do; parents and schools focus on the children entering college; very few parents or schools want little Jenny or little Johnny to swing a wrench for a living.
You can almost picture the conversation in a high school guidance counselor’s office-
Counselor: “little Johnny isn’t doing well in school, we should steer him towards the (gasp) trades before he turns to a life of crime”
Parents: “working with his hands?!” (the mother faints, the father swallows his nicotine gum)
Father: “so, prison may still be an option…” (sigh of relief)
Yes, we’re obviously exaggerating (save the snarky replies for another post) …but you get the point. The trades are typically not first on many peoples list of career choices.
ZenHVAC is asking you to do your part by telling anyone and everyone who will listen that the trades are a legitimate career choice that pays well, is in demand, and is a career path to be proud of.
Hint; make sure your message targets those who are not already in the trades; trades people already know the advantages of entering the trades.
Happy New Year from the folks at ZenHVAC!